Hosted by the BOKU Vienna’s lecture series on climate communication, BRRIDGE researcher Felix Butzlaff was invited to hold a lecture on “Climate, populism, and Framing in Climate Politics”. On May 22^nd 2025 he held a lecture in which he discussed how different understandings of the climate crisis and the political consequences it implies are the result of framing struggles of different political actors. As a consequence, political strategies need to be aware of carefully drafting how public efforts for socio-ecological translation are connected to crisis diagnoses and the communication of possibilities and openings for action. Only when citizens agree with a crisis mechanism and possible solutions to it will efforts and possible limitations become convincing and perceived as legitimate. This is exactly what anti-climate actors are questioning in their own communication campaigns and this is what actors organizing socio-ecological transformations need to address.